Under the theme “The Autonomous Frontier,” the summit serves as the primary European hub for publishers, broadcasters, and retail media networks to navigate a landscape increasingly defined by AI-led automation. The event brings together voices from North America, Europe, MEA and APAC, providing a truly global perspective and fostering collaboration across markets that were previously siloed.
While previous years focused on the transition to self-serve, the DanAds | Summit 26 shifts the conversation toward Autonomous Advertising. As the industry matures, DanAds is leading the dialogue on how AI doesn’t just automate tasks but fundamentally scales revenue across diverse sectors including CTV, Retail Media, and global publishing.
“The DanAds | Summit 26 shifts is a reflection of our own growth and the industry’s rapid sophistication,” said Istvan Beres, CEO and Co-founder of DanAds. “We are moving beyond the ‘why’ of automation and into the ‘how’ of AI-driven scale. This year’s event is larger and more focused, designed specifically for leaders who are ready to deploy AI as a core revenue driver rather than an experimental tool.”
Key strategic pillars for 2026:
- AI & Agentic workflows: Moving from static platforms to intelligent systems that predict advertiser intent and optimize yield in real-time.
- Market convergence: Strategies for unifying self-serve ecosystems across fragmented markets, from the complexities of European privacy standards to the high-growth APAC landscape.
- The rise of Retail Media: A dedicated track on how non-traditional publishers are leveraging DanAds technology to build high-margin ad businesses.
The summit will feature a curated selection of keynotes and roundtable discussions led by the architects of the modern ad stack. Participants will include senior executives from AWS, Corus, Philips TV4, and RTL AdAlliance, alongside technical visionaries who are redefining the Total TV and digital audio landscapes.
“The narrative of advertising has changed,” added Peo Persson, CCO and Co-founder. “Efficiency is now the baseline; intelligence is the differentiator. DanAds | Summit 26 shifts is where the world’s most influential media brands come to synchronize their AI strategies and ensure they are prepared for the next decade of market evolution.”
Registration for DanAds | Summit 26 is now open - Join our community: https://home.danads.com/danads-summit-26-europe?_gl=1*7at647*_gcl_au*MTkzNjQzOTk3NC4xNzcwMDI4NDMy
For media inquiries, please contact: Marie-Lou Penin, CMO, marie-lou.penin@danads.com